ABSTRACT
Indian handlooms and handicrafts carry a long history of skilled craftsmanship and cultural identity. Yet within India itself domestic consumers often undervalue these handmade goods, treating imported brands as the true markers of status and luxury. This study a examines the gap and argues that Indian handcrafted textiles already prized in international market carry the authenticity, craftsmanship, and cultural depth needed to compete directly with global luxury brands. Using a mixed-methods approach based on secondary data, consumer surveys, and artisan interviews. The paper argues that current and future design professionals play a crucial role in elevating these crafts. By using social media and other digital platforms to share the stories, skills, and effort behind these products, the next generation of designers can help reposition Indian handlooms as genuine contemporary luxury items, closing the gap between local perception and global success.